Real gives you the platform.
We build the business on top of it.
Most agents pick a brokerage and stop there. The brokerage decides what you earn on. What you actually earn is decided by what you do with it — and that's the part nobody hands you.
Eight ways to earn, not one
Every Real agent has access to all eight. Most agents never use more than the first.
Commission
85/15 split with no monthly fees, a $12,000 annual cap, then 100% for the rest of your year.
Stock Purchase Plan
Direct 5% of your commission before cap, 10% after, into Real shares. Optional, and you can opt out anytime.
Stock Purchase Bonus
Participate and Real adds a bonus on top — 10% before your cap, 15% after.
Capping Stock Award
Hit your $12,000 cap and earn 150 shares. You're paid for the year you just had.
Elite Agent Production Award
$12,000 in stock for agents reaching Elite Status on or after September 1, 2026, once production criteria are met.
Elite Agent Cultural Award
A further $8,000 in stock for Elite agents who teach at Real Academy or meet other approved contribution criteria.
Revenue Share
Five tiers, paid top-down. Up to $4,000 per year from each Tier 1 agent you sponsor, subject to producing-agent requirements.
Attraction Shares
75 shares when an agent you attract closes their first qualified transaction.
Technology that's built, not bolted on
Real writes its own platform in-house, so the pieces actually talk to each other. One login, not six.
What we add on top
Great technology runs your business in the background. We're the people in front of it — building the plan with you, sharpening the skills, and picking up the phone the moment you want a second set of eyes
- →Your Custom Real Estate Business Growth Plan Your income goal reverse-engineered into weekly activity.
- →Weekly Coaching Live skill work that will keep your business plan on track.
- →Your AI stack, installed CRM, follow-up, and content workflows built in your account.
- →90-day onboarding roadmap A written sequence from license transfer to first review.
- →Broker support on live deals Contracts, compliance, and offer strategy when it counts.
Every Real agent gets the same eight income streams. The difference is whether anyone helps you build a business big enough to use them.
Figures reflect Real Brokerage's published U.S. agent compensation materials and are subject to change. Real also charges a $249 sign-up fee, an annual brokerage fee paid from your first three transactions each anniversary year, a per-transaction broker review fee, a post-cap transaction fee, and an annual revenue share participation fee; several of these change effective September 1, 2026. Stock awards are Restricted Stock Units with vesting periods and good-standing requirements. Revenue share requires meeting producing-agent and tier-unlock criteria. Nothing here is a guarantee of income, earnings, or stock value. Confirm all current terms directly with Real before making a decision.
You'll know exactly what happens next.
No mystery onboarding. Here's the sequence every agent runs when they join.
Get live
License transferred, CRM stood up, database imported and segmented, first campaigns scheduled. You're operating, not "getting settled."
Build the plan
Your Custom Business Growth Plan. Income target reverse-engineered into weekly conversations, appointments, and closings you can actually hit.
Run the engine
Lead gen live across your sphere and social. Listing and buyer presentations rehearsed until you can deliver them without notes.
Audit and adjust
First quarterly growth review. Pipeline, conversion rate, and time use measured against plan. What's working scales. What isn't, we cut.
Two people. One phone number each.
You won't be routed to a support queue. You'll be coached by the people whose names are on the door.
We're selective. Here's who fits.
This is for you if…
- →You're a licensed agent in the Charlotte NC metro area
- →You're doing deals but feel like you're leaving money on the table
- →You want a written plan, not just encouragement
- →You're open to building systems that work without you
- →You're ready to move your license and commit to 90 days of focused work
- →You want a broker who picks up the phone
This probably isn't for you if…
- —You want to be left alone and just hang a license
- —You're not willing to follow a structured plan
- —You're looking for an organization that generates leads for you
- —You're outside the Charlotte NC metro area
- —You're not actively licensed in North Carolina
Answers before you ask.
Apply to join Keeter Success Group™
We review every application personally. If it looks like a good fit, we'll schedule a 20-minute discovery call to answer your questions and walk through the transition process.
No pressure. No pitch. Just an honest conversation about whether this makes sense for your business.